🎯 Welcome Series Automation
New Subscriber Welcome Series
7-email sequence to onboard new subscribers
Email 1: Welcome & Introduction
Trigger: New subscriber joins list
Delay: Immediate
Content: Project overview, key features, what to expect
CTA: Explore documentation
Email 2: IoT Security Use Cases
Trigger: 1 day after subscription
Content: Detailed IoT security testing scenarios
CTA: Download IoT Security Checklist
Email 3: Hardware Setup Guide
Trigger: 3 days after subscription
Content: Step-by-step hardware configuration
CTA: Access setup video tutorial
Email 4: Security Research Methodology
Trigger: 5 days after subscription
Content: Professional security testing frameworks
CTA: Download research templates
Email 5: Community & Resources
Trigger: 7 days after subscription
Content: Discord community, GitHub, documentation
CTA: Join Discord community
Email 6: Case Studies
Trigger: 10 days after subscription
Content: Real-world success stories
CTA: Share your use case
Email 7: Getting Started
Trigger: 14 days after subscription
Content: Final push to get started
CTA: Download and install now
🎯 Behavioral Triggers
GitHub Repository Engagement
Triggered by GitHub activity
Repository Star
Trigger: User stars GitHub repository
Delay: 1 hour
Content: Thank you message + advanced features preview
CTA: Join beta testing program
Documentation Visit
Trigger: User visits documentation site
Delay: 2 hours
Content: Additional resources and tutorials
CTA: Download complete guide
Discord Join
Trigger: User joins Discord community
Delay: 30 minutes
Content: Community guidelines and getting started
CTA: Introduce yourself in #introductions
Engagement-Based Segmentation
Based on email engagement levels
High Engagement
Condition: Opens 3+ emails in last 30 days
Action: Move to VIP segment
Content: Exclusive content, early access, beta invitations
Medium Engagement
Condition: Opens 1-2 emails in last 30 days
Action: Send re-engagement campaign
Content: Popular content, community highlights
Low Engagement
Condition: No opens in last 60 days
Action: Send win-back campaign
Content: Special offers, survey, unsubscribe option
🎯 Lead Nurturing Campaigns
IoT Security Assessment Campaign
For IoT professionals and device manufacturers
Problem Awareness
Trigger: Downloads IoT Security Checklist
Delay: 1 day
Content: "Are Your IoT Devices Secure?"
CTA: Watch security assessment demo
Solution Introduction
Trigger: Watches demo video
Delay: 2 days
Content: "How to Test IoT Device Security"
CTA: Schedule consultation call
Social Proof
Trigger: Visits case studies page
Delay: 1 day
Content: Customer success stories
CTA: Join community of IoT security experts
Urgency & Action
Trigger: 7 days after first interaction
Content: Limited-time setup assistance offer
CTA: Get started with free consultation
Academic Research Campaign
For university researchers and students
Research Opportunities
Trigger: Downloads Research Guide
Delay: 1 day
Content: "Advance Your IoT Security Research"
CTA: Access research methodology templates
Methodology Deep Dive
Trigger: Accesses research templates
Delay: 3 days
Content: "Professional IoT Security Research Methods"
CTA: Join research collaboration program
Collaboration Invitation
Trigger: 10 days after first interaction
Content: "Join Our Research Community"
CTA: Apply for research partnership
🎯 Event-Based Automation
Webinar Series Automation
For webinar attendees and registrants
Webinar Registration
Trigger: User registers for webinar
Delay: Immediate
Content: Confirmation + preparation materials
CTA: Download pre-webinar resources
Pre-Webinar Reminder
Trigger: 1 day before webinar
Content: Reminder + agenda preview
CTA: Add to calendar
Post-Webinar Follow-up
Trigger: 1 hour after webinar ends
Content: Thank you + recording + resources
CTA: Download presentation slides
Next Steps
Trigger: 3 days after webinar
Content: Related content + next webinar
CTA: Register for next session
Product Update Automation
For new feature releases and updates
Feature Announcement
Trigger: New feature released
Delay: Immediate
Content: Feature announcement + benefits
CTA: Try new feature
Usage Tutorial
Trigger: 2 days after announcement
Content: Step-by-step tutorial
CTA: Watch tutorial video
Feedback Request
Trigger: 7 days after announcement
Content: Request feedback on new feature
CTA: Share your experience
🎯 Segmentation Automation
Interest-Based Segmentation
- IoT Security Specialists
- GSM Network Engineers
- Penetration Testers
- Academic Researchers
- Enterprise Security Teams
Behavior-Based Segmentation
- High Engagement (VIP)
- Medium Engagement
- Low Engagement
- New Subscribers
- At-Risk Subscribers
Lifecycle-Based Segmentation
- Prospects
- Leads
- Customers
- Advocates
- Churned
Geographic Segmentation
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
🎯 Performance Optimization
Week 1-2: Setup & Testing
Configure automation workflows, test email deliverability, set up analytics tracking
Week 3-4: Launch & Monitor
Launch welcome series, monitor performance metrics, optimize subject lines
Month 2: Optimization
A/B test email content, refine segmentation rules, improve engagement rates
Month 3: Scale & Expand
Add new automation workflows, expand segmentation, increase list growth
Ongoing: Continuous Improvement
Monitor performance, update content, optimize conversion rates, expand automation